Wednesday, February 9, 2011

NFL Play60

It's over for now, but the Superbowl is still in the air. For weeks families all over the United States have been fixed to their TV screens on Sunday nights. As many of us sat on the edges of our couches, clutching nachos and chicken wings, we watched football players in short sleeve shirts with snow falling and their breath visible in the icy air. We wondered: Aren't they freezing out there?

We guess not. They play all season in all kinds of weather, and these days, being outside and moving your body every day for 60 minutes is what the NFL is all about. They are partnering with loads of cool organizations, including the current administration's Let'sMove campaign. Here is an excerpt from the Play60 website:


Our Mission: To make the next generation of youth the most active and healthy.

In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL’s in-school, after-school and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL’s key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many NFL players and coaches year round. To date, the NFL has dedicated over $200 million to youth health and wellness through NFL PLAY 60.